Piedmont: Living Donor

Life-saving journeys. Start here.

Living donation is the best option for most transplant patients. But whether you are a donor or a recipient, organ transplants are daunting. And overwhelming. And just plain scary. We decided to change that. We created two part of one powerful campaign to help patients, donors and their friends and family navigate the living organ donation process. The first educates on what living donation is. The second teaches how to “champion” for transplant patients in their search for a living donor—and a hero.

Copywriter: Sarah Shields