Kara Humphreys
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Purrl

Challenge
This project had very loose parameters regarding brand and design. There was one rule: the project had to feature a series of four different types of deliverables.

I took inspiration from two of my favorite things; cats and yarn. Thats where the idea for Purrl began: a store based on the iconic cat playing with a ball of yarn. Purrl is a fictional store located in the Williamsburg area of Brooklyn, NY, as well as an online store.

What is Purrl all about?
Cats love yarn. We love cats. We love yarn and cats. We offer the finest yarns for your cat to chase around the house. "Life is too short to knit and crochet with cheap yarn."  We hand spin and hand dye all of our yarns in our store in Brooklyn. That is what Purrl is all about.

Deliverables 
Logo & Brand Identity
Store Packaging
Store Front Environmental  Graphics
E-commerce Website

PURRL.

Cats love yarn. We love cats. We love yarn and cats.

Purrl offers the finest yarns for your cat to chase around the house. They are a company that prides themselves in hand spun and hand dyed yarns. I had the opportunity to create their logo and branding identity and package design. 

The Purrl logo was inspired by the iconic cat and yarn relationship. It is named Purrl because cats purr and in knitting there is a stitch called purl. I created a combination mark combing logo type and a symbol. This way both elements could be used separately or together.

Photo Credit For All Packaging Photos: Kat Gentry

Photo Credit For All Packaging Photos: Kat Gentry